Your Communication Solutions Source

Michael Skinner, President

Franklin Medical Center, Greenfield, MA

Brad Peters helped Franklin Medical Center become a reliable source of information regarding healthcare. He created very positive relationships with all media outlets. He believed in establishing trusting relationships with all parties that had an interest in FMC.

Privacy and confidentiality are key values of communication professionals and Brad has proven himself to have the highest integrity. He has modeled those values consistently.

Brad also has a wonderful sense of humor.

David Trader, Former General  Manager

Strathmore Papers, Westfield, MA

Brad Peters is an experienced professional in his trade. He has been of tremendous assistance to me dealing with a wide range of issues including the political arena, union negotiations, plant closings and personnel changes.

He works well with people from all walks of life and he is an excellent writer and teacher.

Linda Stacy, Executive Director

United Way of Franklin County

Brad has been involved with the United Way for several years. Serving on our Image Committee, his input in developing our public message and his photography for our brochures was invaluable.

Brad facilitated Media Training for our Agencies. The participants came away with an understanding of how to deal with the media and how to respond in a crisis.

Allen Davis, Executive Director

Greenfield Community College Foundation

Jan and Brad, the GCC 40th Anniversary memory books are sensational! The candid photos and the design were perfect. We now have a permanent record of our 40th celebration weekend of events.

Your photos of Amherst to be used in our new brochure are perfect. Also thanks for your great public relations and advertising work when our primary consultant was unavailable.

Thanks so much! You two are the best!

College Text Book

Brad Peters facilitated the media relations for the closing of a Strathmore paper mill. The press release and employee communiqué authored by Peters and the article in The Recorder in Greenfield, MA were reprinted in the college textbook, “Public Relations Writing” (Don & Jill Treadwell) as an example of good public relations.

The authors noted, “Strathmore was satisfied with the coverage, noting that the Key Messages they were trying to communicate were in the final article.”

Public Relations Study

While Brad Peters was vice president for Public Relations for Maine Central Railroad, a public relations professor surveyed reporters and editors throughout Maine to evaluate public relations effectiveness of large businesses.

The professor noted, “Maine Central came out at the top of the list. Brad Peters was mentioned by several respondents with one reporter saying, ‘Brad Peters is the most accessible and dependable PR person I deal with.’"

Media Study

Brad Peters was manager of public relations for the Androscoggin Paper Mill in Maine in 1992 when International Paper contracted with a research company to evaluate media coverage for all of its international operations in the world.

The report said, “Under the difficulties of the aftermath of a violent strike, decertification of 1200 union employees and environmental issues, the Androscoggin Mill had neutral to positive media coverage. Brad Peters was the third most quoted person in all of IP and in the dozens of stories, the mill was treated fairly and even positively by the local media.” Brad Peters was named Best in “Media Communications”  for IP in 1992.

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Last modified: 03/12/04